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84 questions about what 7Analytica is, how it verifies news, scores media bias, traces sources and tracks narratives, and how to get access. Each answer states what 7Analytica does today.
New to this field?
What is information intelligence?
Information intelligence is the practice of judging reporting itself: where a claim started, how it spread, how well it is supported and how it changed. Think of a newsroom editor tracing a casualty figure back to the one ministry statement that every outlet repeated. It tells you about the information, not about what will happen next.
What is narrative intelligence?
Narrative intelligence follows how an event is told over time and across outlets. For example, one outlet may call a border incident a clash while another calls it an attack, and the choice can change after a government statement. 7Analytica records those shifts with dates. It cannot tell you which telling is right.
What does open-source intelligence (OSINT) mean?
OSINT is analysis built only from material anyone can lawfully see, such as news, official statements, public filings and commercial satellite images. Researchers use it, for instance, to place a video at a particular road junction. Open sources can be wrong, staged or out of date, so OSINT results still need checking.
What is media intelligence?
Media intelligence means studying news coverage as evidence in its own right: who reported what, in which region, with what emphasis and how often. A corporate affairs team might use it to see how a sanctions announcement was covered in eight regions. Counting coverage does not show that the coverage was accurate.
What is the difference between disinformation, misinformation and malinformation?
Disinformation is false content spread on purpose. Misinformation is false content shared by people who believe it, such as an old photo passed on as new. Malinformation is true material used to harm, such as a leaked private message. Intent is the hard part: reporting rarely shows it, so 7Analytica describes what spread and how, and leaves intent to you.
What are information operations and influence operations?
The two terms mostly mean the same thing: a planned effort to shape what an audience believes or does. A state broadcaster pushing one account of a disputed border during a crisis is a typical example. The methods can use true, false or selective material, and attributing an operation to a named actor usually needs evidence that open reporting cannot supply.
What is coordinated inauthentic behaviour?
It describes accounts or outlets acting together while concealing the link, so a message appears to come from many independent voices. Dozens of near-identical posts from newly created accounts would fit. 7Analytica's origin-and-repeat view can show that many reports trace to one source. It does not analyse social-media accounts and cannot prove coordination.
What are framing and agenda-setting?
Agenda-setting is the effect of coverage volume: topics that get more space seem more important. Framing is the choice of words, actors and causes inside a story. If one region's outlets name the aggressor and another's say 'tensions rose', that is framing. 7Analytica compares both across media zones, and a gap alone does not show who is right.
What does linguistic or discourse analysis mean here?
It means reading how a report is worded: whether an actor is named, which verbs are used, whose voice anchors the account and what is attributed but unverified. 'Forces entered the area' and 'forces invaded' describe the same movement differently. The reading is automated and approximate, so treat it as a prompt to read the text yourself.
What are source provenance and chain of custody?
Provenance is where a claim came from. Chain of custody is the recorded path it took: who held it, when and what changed. A casualty figure that began in one official briefing and passed through ten outlets has one origin and ten relays. Where a source has since been edited or removed, the chain can have gaps, and the record shows them as gaps.
What is the difference between sentiment and stance?
Sentiment is the tone of the words, positive or negative. Stance is the position a text takes toward a named target. A report can use angry language about a border massacre while supporting a government that condemns it, so tone and position differ. Stance is harder to read reliably, and 7Analytica reports it as a lean, not a fact.
Why is border and conflict reporting hard to trust?
Access is limited, officials are often the only source, and each side has reasons to shape the story. Early casualty counts, for example, are often revised. 7Analytica shows how many independent origins stand behind a claim and what changed later. It cannot replace someone with direct access to the ground.
What are an audit, a dossier and a seal in 7Analytica?
An audit examines one record along six questions: who, what, when, where, why and how. A dossier is the exportable record of one story, with claims, scores and edit history. A seal fixes that dossier's content and time, so any later change appears as a new entry.
Who uses this kind of analysis?
Typical users are newsroom editors, fact-checkers, risk and compliance teams, researchers, NGO and public-sector analysts and teachers, who need to explain how they judged a story. 7Analytica is an early product, and this site names no customers. The Solutions page describes situations, not clients.
About 7Analytica
What is 7Analytica?
A record of what was said about world events, where and when, with the evidence behind it. It scores reporting, shows the inputs and lets you build a sealed dossier.
Does it tell me what is true?
No. It describes the evidence and how well it stands. The conclusion is yours.
Which subjects does it cover?
The first release covers one sector: geopolitics and borders. More are planned and none is promised yet.
Is the data real?
Yes. 7Analytica reads live data from real sources. The sample investigations and the sample dossier are invented examples and are labelled as such.
What is geopolitical risk monitoring, and how does 7Analytica support it?
Geopolitical risk monitoring means following events such as border incidents, sanctions and trade disruptions and judging how reliable the reporting about them is. 7Analytica keeps a dated record of that reporting, shows where each claim began, and flags unusual movement in coverage. It supports your judgement; it does not forecast outcomes.
Who is 7Analytica for?
People who must brief others on world events and show their working. That includes newsroom editors and fact-checkers, risk and compliance teams, researchers and teachers, public-sector and NGO analysts, corporate affairs teams, investors, lawyers, security and supply-chain teams, insurers, think tanks, archives and ordinary readers. The Solutions page lists specific situations for each.
Is 7Analytica a fact-checking service?
No. A fact-checker publishes a verdict on a claim. 7Analytica publishes no verdicts: it shows the origin of a claim, who repeated it, how well the evidence stands and what changed, so you can reach your own conclusion.
How is 7Analytica different from a media monitoring tool?
Media monitoring tools typically count mentions and alert on keywords. 7Analytica also separates the first report of a claim from the copies, scores the evidence, compares framing across media zones, and keeps the edit history. That way volume is not mistaken for confirmation.
Does 7Analytica use AI?
7Analytica includes an Agent that answers questions from the record only, with the records it used shown beside the answer. It does not give verdicts or recommendations. Scores are produced by a stated method with every input listed, so you can check how a number was reached.
Which subjects and regions does 7Analytica cover?
The first release covers one sector: geopolitics and borders. Reporting is grouped into eight geographic media zones, each with its own heat reading. The plan is to grow to 15 sectors. The others are not named, none is promised for a date and none is built.
Verification and provenance
How does 7Analytica verify news?
It does not declare news true or false. It follows each claim to its first appearance, marks repeats as repeats, links any primary document, records edits to published pages and scores how well the evidence stands. You see the inputs and make the call.
What is source provenance?
Source provenance is where a claim came from and the path it took: its first appearance, who repeated it and what changed on the way. 7Analytica records the chain of custody for each claim so a reader can tell an original report from a relay.
What is claim verification in 7Analytica?
Each report is split into single checkable statements called claims. For each claim the record shows its origin, the independent origins that agree, the repeats, any primary document and a trust score with its inputs. You get a claim you can defend, and no verdict.
What is the difference between corroboration and repetition?
Corroboration means independent origins agreeing on the same facts. Repetition means one origin relayed many times. Forty outlets repeating one briefing is one origin. 7Analytica counts origins, not outlets, so repetition does not inflate confidence.
What is narrative tracking?
Narrative tracking is following how an event is told over time and across outlets. 7Analytica compares framing between media zones, shows where wording departs from the pack, and keeps earlier versions of a story so a change in the telling is visible.
How does 7Analytica analyse media bias?
It reads four things in a report: whether the actor is named, how loaded the words are, whose voice anchors the account and how much is attributed but unverified. The result is a 0 to 100 bias reading that describes the lean. It does not say the story is false.
How does 7Analytica handle edits and corrections?
When a published page changes, both versions are kept and the difference is shown, including edits made without a note. Score changes are dated and the earlier value stays on the record. Sealed records are never rewritten; a later change is a new entry.
Is 7Analytica an OSINT tool?
It works with open-source reporting, which is the raw material of OSINT, and adds provenance, scoring and a sealed record. It is not a tool for collecting private or restricted data, and it does not identify individuals.
Can 7Analytica monitor sanctions and border disputes?
It records and scores reporting about sanctions and border disputes as part of the geopolitics and borders sector, and flags unusual changes in coverage by zone. It is not a sanctions-screening or legal compliance tool and does not replace one.
Scores and method
What is the difference between bias and trust?
Bias is the lean of the wording. Trust is how well the evidence stands. A story can be strongly worded and well sourced, or neutral and thin.
Why count origins and not outlets?
Because repetition is not confirmation. Forty outlets repeating one briefing is one origin.
Can a score be wrong?
Yes. It estimates the evidence we hold. New evidence changes it, the earlier value is kept and the change is dated.
What does a seal do?
It fixes a record's content and time. Later changes are new entries, so the sealed version is what you issued.
How is a trust score calculated?
A trust score is a 0 to 100 estimate of how well the evidence stands behind a claim. It combines source reliability, corroboration by independent origins, recency and primary documents. Each input and its weight is printed next to the number. The Methodology page has a calculator.
What is the 6-axis audit?
The 6-axis audit examines one record along six questions: who, what, when, where, why and how. Each axis carries a confidence reading, and an axis is marked as contested when sources disagree instead of picking a side.
What is zone heat?
Zone heat is a 0 to 100 reading of how much, and how unusually, a media zone is being reported on, measured against a 30-day baseline. The inputs are listed with the number. A high reading is a prompt to look, not a conclusion.
What is a silence sentinel?
A silence sentinel is an alert for an abnormal drop in coverage inside an active crisis zone. A sudden quiet can be a signal, so the alert asks you to look at what has stopped being reported.
What are reality variance and telemetry?
Telemetry means machine-measured signals such as ship tracking, radar or satellite imagery. Reality variance is the gap between what a narrative claims and what independent physical evidence recorded. It is scored 0 to 100 and shown with its inputs.
What is a dossier or SITREP?
A dossier, also called a SITREP, is a structured and exportable record of one story: the claims, the scores and their inputs, the sources and the edit history. Sealing it fixes its content and time.
Use cases
How can a newsroom check a government statement that every wire has already repeated?
A statement attributed to a ministry is on nine sites within the hour, and the night editor has twenty minutes. The editor opens the claim and reads which report came first, which ones only repeat it, and whether a briefing document is linked. A one-page dossier listing the origin, the repeats and the score inputs, for the story file. It will not say whether the statement is true. It shows where it came from.
How can a desk tell that a published article was changed after it went live?
A reader writes in saying a headline used to say something else. A producer opens the story's edit history, where both versions are stored side by side and the difference is marked, including changes made without a correction note. Dated versions to quote in a corrections log or a reply to the reader. It records pages in its own feed. A page it never saw has no history.
How do fact-checkers use 7Analytica on a claim that is spreading fast?
A claim about a closed border crossing is circulating, and forty outlets carry it. The checker counts origins instead of outlets. Forty outlets turn out to share one anonymous source. A short list of independent origins, which tells her where to start calling. It does not publish verdicts, so the rating on the fact-check is still hers.
How can a risk team prove what the reporting looked like when it made a decision?
An internal audit asks, six months later, why a supplier visit to a border region went ahead in March. The analyst sealed a dossier on the day, with the sources, scores and inputs as they stood then. A record that cannot be edited afterwards. Later reporting is added as new entries. It records the reporting. It does not tell the audit whether the decision was right.
How can compliance teams separate rumour from corroborated reporting?
An unconfirmed report of port restrictions reaches the desk during a sanctions review. The analyst checks how many independent origins stand behind it and opens the zone's heat reading against its 30-day baseline. A reading of one origin repeated many times, so the item is logged as unconfirmed and not escalated. It is not a sanctions screening tool and does not replace one.
How can a media literacy teacher use 7Analytica in class?
A secondary-school teacher wants students to see the difference between agreement and copying. Students open a sample story, find the first report, count the origins and argue over which axes of the six-axis audit are contested. A worked example where every score shows its inputs, so the marking can ask students to check the arithmetic. The walkthrough uses one worked record, so it cannot rule on your own item.
How can a researcher study how an event was reported over time?
A doctoral student is comparing how three regions framed the same sanctions announcement across a fortnight. She follows the story through its versions and compares framing between media zones, noting where wording departs from the rest. Dated versions and bias readings she can cite, each with its inputs. It is not a text-mining toolkit.
How can a policy analyst use 7Analytica for a briefing note?
An analyst has an afternoon to explain a border incident to a director who will ask where each fact came from. She builds the note from a dossier, which keeps each claim next to its sources and its confidence. Footnotes that lead to a record instead of a bare link, and a clear mark on what is contested. It supplies evidence. It makes no policy recommendation.
How can an NGO compare its field reports with how the event is covered?
A humanitarian team has reports of a road closure that national outlets are not carrying. A desk officer opens the zone, uses the silence sentinel and sees whether coverage has dropped while the event is active. A dated note that coverage fell on the day the field reports rose. A silence alert says that coverage stopped. It cannot say why.
How can a communications team check a damaging claim before replying?
A story says a plant was shut by regulators. The press office has to answer by noon. The team reads the claim's origin, sees that the original report is a single local item, and notes that two later articles changed its wording. A sourced account of how the claim travelled, to attach to the holding statement. It tracks reporting. It does not write or send the reply.
How can corporate affairs brief leaders on a country they are about to visit?
A chief executive flies to a capital where a border dispute has been in the news for a month. A staff member reads the zone's heat over thirty days and the framing differences between local and international outlets. Two pages of dated, sourced context, with the contested points marked. Travel safety advice is outside what it does.
How can an analyst check a report that is moving a market?
A report of a shipping delay hits a commodity desk at the open. The analyst asks whether the report has more than one independent origin and whether a primary document exists. A quick read of how much evidence is behind the headline, with a dated record of what was visible at the time. It gives no investment advice, price view or recommendation.
How can an investor track how coverage of a region is changing?
A fund holds assets in a country where trade restrictions were announced in January. The analyst watches the zone's heat reading and alert tiers across the quarter and opens the reports behind each rise. A timeline of when attention rose, which reports drove it and how well sourced they were. Heat measures attention. It does not predict outcomes.
How can a lawyer keep a dated record of what was published about a client?
A defamation question turns on what an outlet said on a particular afternoon. The lawyer opens the record's version history and seals a dossier that fixes content and time. A timed record of each version and its edits. It is not a forensic capture service and its dossiers are not certified evidence.
How can an investigator find the first appearance of a claim?
An open-source researcher is asked who first said a convoy had been seized. He follows the claim's chain from the latest repeat back to the earliest report 7Analytica holds and checks for a primary document. A chain of custody from first report to the copies. It does not identify individuals or collect private data.
How can a security team use the silence sentinel?
A site in a tense border zone usually appears in the news every day, and then it doesn't. The team watches the zone. The silence sentinel raises an alert when reporting drops abnormally inside an active crisis. A prompt to look at what has stopped being reported, with the baseline it is measured against. It is not a duty-of-care or incident response system.
What is reality variance and who uses it?
A report says a vessel never left port, and a tracking source shows otherwise. An analyst reads the reality variance score, which compares the claim with machine-measured signals. A 0 to 100 gap score with the telemetry inputs listed, not a conclusion about intent. It uses the signals it is given. It does not task satellites or collect imagery.
How can a logistics planner check a report of a port closure?
A freight forwarder hears a strike has closed a terminal, with three bookings due there on Friday. The planner sees whether the report has independent origins and whether the first one is the port authority or a repeat. A sourced reading to put in front of the carrier, and a dated note of what was reported when. It does not give vessel schedules or reroute cargo.
How can a procurement team review reporting on a region where it wants a new supplier?
Procurement is choosing between two border regions for a second source of a component. The team compares each zone's heat and recent alerts, and reads framing differences in the lead stories. A short dated file that goes into the sourcing review. It reads the news. It does not assess a supplier.
How can an insurer use dated reporting on an event?
A political-violence claim depends on when a border closure was first reported. The claims analyst finds the earliest report with a time in the zone and sealed versions of later ones. A timed account of the first reports, which sits alongside the policy documents. It is not a loss adjuster and gives no view on cover.
How can an underwriter follow reporting in a region it insures?
An underwriter renewing a regional portfolio wants to know what the last quarter looked like. She reads the zone's heat history, the alerts raised and the strongest sources behind them. A sourced chronology to read before pricing discussions. It does not produce a price or a risk score for a policy.
How can a think tank cite media evidence it can defend?
A paper on a border dispute draws on eighty press items, and a reviewer asks how each was weighed. The author attaches sealed dossiers, so each footnote leads to the sources and the score inputs. References a reviewer can check without redoing the research. Scores describe reporting quality. They do not rank arguments.
How can a researcher compare how different media zones frame an event?
A fellow wants to show that two zones described the same incident with opposite actors. She uses the bias reading and the Perspective Slider, which shows other outlets' accounts of the same story. Named differences in wording and attribution, with the readings behind them. A bias reading describes the lean of a telling. It does not mean the story is false.
How can an archive keep the first versions of a news story?
A university library keeps contemporary accounts of a border crisis for later historians. Staff keep sealed dossiers, which fix the text, the sources and the time of each version. A dated reference copy next to the open web page, which may later change. It is not a web archive and does not replace one.
How can a librarian help patrons judge a news claim?
A reference librarian is asked by a patron whether a widely shared story is reliable. She opens the demo record and walks through origin, repeats and primary document with the patron. A method the patron can reuse, with each score input in plain view. 7Analytica describes the evidence and does not rule on the patron's own item.
How can an ordinary reader use 7Analytica?
A relative sends a post claiming a government has closed a border. The reader opens the live demo, learns what an origin and a repeat look like, and asks the same questions of the post. A habit of looking for the first report and the primary document, using sample records that need no sign-up. The demo does not check the post in your hand.
How can someone follow a long border or sanctions story without being swept along?
A reader wants to keep up with a dispute that has run for years and flares each month. They read the zone's heat to see when attention actually rose, then open the reports behind each spike. A sense of which flare-ups were new events and which were old claims coming back. Access during the first release is by request, and only the geopolitics and borders sector is covered.
Access, data and security
How do I get access?
Use Request access. We read each request and replies by email.
Is there a price?
There is no public price list yet. Pricing and access lists how access is arranged.
Are you certified or audited?
Not yet. We do not claim any certification. The Trust centre says what is in place, what is planned and what is not claimed.
Where do I report a security issue?
Write to bhuvanchandra@7analytica.com. We read every report. The Trust centre explains what to include.
Can I try 7Analytica without signing up?
Yes. The live demo is a guided walkthrough of one worked record and needs no sign-up.
How do I sign in?
You can sign in with Google, Microsoft or email once you have access. Your preferences, density and theme are kept with your account.
Can teams and organisations use 7Analytica?
Yes. The Pricing and access page describes how access is arranged for individuals, teams and organisations. Use Request access and a person will reply by email.
How does 7Analytica handle my personal data?
You can ask to see, correct, export or delete your personal data by writing to the address on the Contact page. The Privacy Notice sets out how each request is handled, and the Cookie Policy lists what the site stores on your device.
Is 7Analytica accessible?
The site and 7Analytica target WCAG 2.2 AA. The Accessibility statement says what is tested, lists known limitations and explains how to report a barrier.
Company
Where is 7Analytica based?
7Analytica is based in Hyderabad, Telangana, India, and serves teams in India and elsewhere. The Hyderabad and India page says more about working from India.
Who founded 7Analytica?
Bhuvan Chandra Dabbara is the founder of 7Analytica and sets the rules it is held to: describe, never conclude; show the inputs; keep the correction.
How can I contact 7Analytica?
Email bhuvanchandra@7analytica.com or call +91 6302954506. We read every message. The Contact page lists the right route for access, team use, security and research enquiries.
Is 7Analytica hiring?
There are no open roles at present. The Careers page describes how the team works and how to write to us.
More terms are defined in the glossary, and the scoring is shown step by step on the methodology page.
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In brief
What does 7Analytica do?
7Analytica helps people who brief others on world events show how they reached what they said. It follows each claim to its first appearance, marks repeats, scores how well the evidence stands, compares framing across media zones and keeps the edit history. It publishes no verdicts; the conclusion is the reader's.
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