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Method Six steps
How a score is made.
7Analytica reads news reports about world events and turns them into one record you can check. Follow it in six steps, then move a calculator to see how a score is built.
Read About this page
Picture first, no background needed
7Analytica turns a pile of news reports into one record you can check, in six steps. On this page: the steps as pictures, then a calculator to play with. No background needed.
Illustrative
01 The pipeline
Six steps from reports to a sealed record.
The numbers in these figures are made up to show the idea. They are not scores of any real outlet. In plain words: 7Analytica gathers many reports about one event, picks out what each one claims, and grades how well the evidence holds up.
Read The six stages in pictures
The pipeline
Stage 1: Collect the reports
7Analytica gathers reports from many outlets, stamps the time each was seen and merges copies. This step is called .
Example: 11 reports about one event arrive. Seven only repeat the others.
Stage 2: Pull out the claims
Each report is split into single checkable statements, the claims, so each can be followed back to where it started (its ).
Example: “Port closed Tuesday” becomes Claim 1, with four independent origins.
Stage 3: Score how well it stands
Five readings are combined into a (how well the evidence stands) and a (how far the wording leans). Each input is shown.
Example: 82, 64, 91, 55 and 71, weighted, give trust 72 out of 100.
Stage 4: Check six questions
The asks who, what, when, where, why and how, and shows how sure the record is on each, and which are disputed.
Example: “When” is 62% sure and marked contested. “What” is 90%.
Stage 5: See who it touches
The crosses areas of life (such as supply chain, finance, law) with how much each matters for this event.
Example: supply chain is high, finance medium, legal low.
Stage 6: Seal it and share it
Everything is packaged as a . A freezes it, so later changes appear as new entries, never rewrites.
Example: the dossier is sealed at 14:05 IST and can be handed on.
All numbers in these figures are made up to show the idea. They are not scores of any real outlet.
02 Try it
Move the inputs. Watch the score move.
A four-input version of stage 03, with sample inputs. It is not a live score of any real outlet.
Trust 75 out of 100. Bias 40 out of 100, tier 0, Nominal.
Start from a sample
Custom inputs. Move any slider, or pick a sample to start from.
Readings, built live
IllustrativeTrust
75
Bias
40
This source reads as dependable on the record (trust 75), and the wording reads as plain (bias 40). The bias is under 65, so the audit would not ask for a second account by default. A low trust score does not say a claim is false, and a high one does not say it is true. It says how much weight the record supports.
Worked example, line by line
IllustrativeAll lines shown
- 01
Source longevity
50 + 120 / 4, held between 30 and 99
80
- 02
Corroboration
as set = 70
70
- 03
Ownership conflict
100 − 30 = 70
70
- 04
Veracity track record
as set = 80
80
- 05
Trust score, the average of 01 to 04
(80 + 70 + 70 + 80) / 4 = 75, rounded
Each part against the average: +5 longevity, −5 corroboration, −5 ownership, +5 veracity.
75
- 06
Accountability, inverted
100 − 55
45
- 07
Intensity
as set = 40
40
- 08
Framing
as set = 45
45
- 09
Veracity axis, read from Trust
100 − 75, held between 28 and 80
28
- 10
Bias score, the average of 06 to 09
(45 + 40 + 45 + 28) / 4 = 39.5, rounded
Tier 1 above 48, tier 2 above 62, tier 3 above 78. The Perspective Slider turns on above 65 (the dark tick).
40
Read What the calculator does
Build a score yourself
Move the sliders and watch the and readings assemble, with the arithmetic beside each step. This is a simplified four-input version of stage 03 with sample inputs, not a live score of any real outlet.
03 How to read it
A score describes the evidence. It does not decide.
- Trust: the teller
- Bias: the telling
- Tiers: attention
- Never a verdict
Read Plain terms, stated limits
Plain terms, stated limits
- Trust is about the teller
- Four readings about a source are averaged with equal weight: how long it has published, how far independent origins agree with it, how little its owner stands to gain from the telling, and how often its earlier claims held up.
- Bias is about the telling
- Four axes read the wording of a report: is the actor named, how loaded are the words, whose voice anchors the account, and how much is attributed but unverified.
- Tiers: how much attention
- A bias reading above 48 raises a -1 mark (elevated), above 62 tier 2 (critical) and above 78 tier 3 (systemic). Above 65 the audit offers the Perspective Slider, which shows other outlets' accounts of the same event side by side.
- What it does not say
- A score describes how well the evidence stands. It does not say a claim is true or false, and 7Analytica describes rather than advises. The weights are shown so you can see what weighing them differently would do.
The whole method in one document, with a worked example and the limits, is the methodology whitepaper. Read it on the page or download it as a PDF in light or dark. To cite it, or to see which method version a score was built under, use how to cite 7Analytica.
Longer write-ups are in the library: how a score is built, reading the six axes and all methodology articles. To see scores used on a whole record, read a sample investigation.
Next
Now see a whole record.
Open the live demo, or ask for access and we will walk through your own use case.
In brief
How does 7Analytica score media bias and trust?
7Analytica turns reports into a record in six steps: collect, extract claims, score, audit six questions, map impact, and seal. Trust estimates how well the evidence stands, using source reliability, corroboration, recency and primary documents. Bias reads how far wording leans. Every input is shown, and no score is a verdict of true or false.
Last reviewed · See the glossary