See how a story about you is moving, and from where.

Narrative and spread

Communications and corporate affairs teams need to know whether a story has many origins or one, whether it is changing as it spreads, and what the primary documents say.

Two words used on this page

Origin. The first report of a claim. Repeat. A report that only relays another. 7Analytica marks each one, so many repeats are not mistaken for many confirmations.

Where the work gets hard

Volume looks like momentum. A story repeated by forty outlets may rest on a single post, and responding to the volume instead of the origin spends effort in the wrong place.

Thirty-one reports, one origin.

Scrub through two days. Each mark is a report. Watch the origins stay at one while the volume climbs, then read how the framing spreads by zone.

Sample day

1. 08:00 Follow the story. A story about the organisation goes on the watchlist. Reports arrive on the wire as they are captured, with times in your zone. Record: Story on the watchlist.
2. 10:20 Find the origin. The first appearance is a single social post. Thirty reports relay it. Counting origins and not reports changes the size of the problem. Record: 1 origin among 31 reports.
3. 12:00 Read the framing. The same story reads differently across zones. The wording that departs from the rest is marked so the response can address it. Record: Framing departs in 2 zones.
4. 14:30 Track corrections. Two outlets have added corrections. The record shows which and when, and which have not. Record: 2 corrections logged.
5. 16:00 Decide the response. With the origin, the primary documents and the framing in one file, the response addresses the post and not the volume. Record: Response drafted.
6. 17:30 Seal the position. The position as it stood when the organisation responded is sealed with the sources it saw. Record: Position sealed, 17:30 local.

A sample day, built from how 7Analytica works. Every step is written to the record as it happens, in your local time.

Numbers

5 inputs: Inputs to a score

Each one printed beside the number.

8 zones: Media zones

Each read against its own baseline.

6 axes: Questions audited

Who, what, when, where, why and how.

1 time zone: One clock

Every record is in your local time, with the zone written out.

These are facts of how 7Analytica is made, not results. They are the same for every audience.

Responding to volume

1. Forty alerts, all looking like momentum
2. No one knows which report came first
3. Framing guessed from the headlines
4. A response written to the loudest outlet
5. No record of what was known when

Responding to the origin

1. One origin, thirty relays, marked as such
2. The first appearance, timed in your local time
3. Wording compared across zones
4. A response aimed at the post
5. A file of what was known, sealed

An illustration of the difference between working from fragments and working from the record.