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7Analytica

Solutions

One record, six ways of working.

People who brief others on world events share one need: to show how they reached what they said. Pick the way you work and see how 7Analytica fits it.

Details: Why six audiences share one record

Why six audiences share one record

One record, many readers

People who brief others on world events share a need: to show how they reached what they said. Choose an audience to see how it works with the record. A record is the dated, numbered file 7Analytica keeps for each news event, with every claim linked to its source.

01 Audiences

Choose how you work.

Each audience gets the same record, set up for its own questions. Select one to preview it, then open its page.

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Newsrooms

Check a claim before it runs, and keep the trail.

Open Newsrooms
Details: Where each audience starts

Where each audience starts

Where each one starts

  1. Newsrooms. Check a claim before it runs, and keep the trail. Edition and deadline. 6 axes: Questions audited. 5 inputs: Inputs to a score.
  2. Risk and compliance. A defensible record of what was known, and when. Threshold and alert. 8 zones: Media zones. 30 days: Baseline window.
  3. Research and education. Teach evidence-led reading with a real record to open. Citation and reading list. 6 axes: Questions audited. 9 pillars: Angles on one event.
  4. Public sector and NGOs. Brief decision makers with sources they can check. Access and blackout. 8 zones: Media zones. 6 axes: Questions audited.
  5. Corporate affairs. Track how a story about your organisation is moving. Narrative and spread. 5 inputs: Inputs to a score. 8 zones: Media zones.
  6. Investors. Separate market-moving claims from repeated ones. Signal and noise. 9 pillars: Angles on one event. 8 zones: Media zones.

02 Situations

27 situations, with their limits.

Each one names the moment, what the person does in 7Analytica, what they take away and what 7Analytica leaves undone.

27Situations written out

  • Newsrooms and fact-checkers
  • Risk and compliance
  • Research and education
  • Public sector and NGOs
  • Corporate affairs and communications
  • Investors and analysts
  • Legal and investigators
  • Security teams
  • Supply chain and logistics
  • Insurance
  • Think tanks
  • Libraries and archives
  • Citizens
Details: All 27 situations, with their limits

All 27 situations, with their limits

Newsrooms and fact-checkers

Checking a ministry statement before it runs. A statement attributed to a ministry is on nine sites within the hour, and the night editor has twenty minutes. The editor opens the claim and reads which report came first, which ones only repeat it, and whether a briefing document is linked. A one-page dossier listing the origin, the repeats and the score inputs, for the story file. Limit: It will not say whether the statement is true. It shows where it came from.

Catching a quiet rewrite. A reader writes in saying a headline used to say something else. A producer opens the story's edit history, where both versions are stored side by side and the difference is marked, including changes made without a correction note. Dated versions to quote in a corrections log or a reply to the reader. Limit: It records pages in its own feed. A page it never saw has no history.

Sorting a viral claim from its copies. A claim about a closed border crossing is circulating, and forty outlets carry it. The checker counts origins instead of outlets. Forty outlets turn out to share one anonymous source. A short list of independent origins, which tells her where to start calling. Limit: It does not publish verdicts, so the rating on the fact-check is still hers.

Risk and compliance

Showing what was known on the day of a decision. An internal audit asks, six months later, why a supplier visit to a border region went ahead in March. The analyst sealed a dossier on the day, with the sources, scores and inputs as they stood then. A record that cannot be edited afterwards. Later reporting is added as new entries. Limit: It records the reporting. It does not tell the audit whether the decision was right.

Telling a rumour from a signal in a watch zone. An unconfirmed report of port restrictions reaches the desk during a sanctions review. The analyst checks how many independent origins stand behind it and opens the zone's heat reading against its 30-day baseline. A reading of one origin repeated many times, so the item is logged as unconfirmed and not escalated. Limit: It is not a sanctions screening tool and does not replace one.

Research and education

Teaching source evaluation with a real chain. A secondary-school teacher wants students to see the difference between agreement and copying. Students open a sample story, find the first report, count the origins and argue over which axes of the six-axis audit are contested. A worked example where every score shows its inputs, so the marking can ask students to check the arithmetic. Limit: The walkthrough uses one worked record, so it cannot rule on your own item.

Building a dated corpus for a coverage study. A doctoral student is comparing how three regions framed the same sanctions announcement across a fortnight. She follows the story through its versions and compares framing between media zones, noting where wording departs from the rest. Dated versions and bias readings she can cite, each with its inputs. Limit: It is not a text-mining toolkit.

Public sector and NGOs

Preparing a ministerial briefing. An analyst has an afternoon to explain a border incident to a director who will ask where each fact came from. She builds the note from a dossier, which keeps each claim next to its sources and its confidence. Footnotes that lead to a record instead of a bare link, and a clear mark on what is contested. Limit: It supplies evidence. It makes no policy recommendation.

Reading field reports against the wider coverage. A humanitarian team has reports of a road closure that national outlets are not carrying. A desk officer opens the zone, uses the silence sentinel and sees whether coverage has dropped while the event is active. A dated note that coverage fell on the day the field reports rose. Limit: A silence alert says that coverage stopped. It cannot say why.

Corporate affairs and communications

Responding to a claim about the company. A story says a plant was shut by regulators. The press office has to answer by noon. The team reads the claim's origin, sees that the original report is a single local item, and notes that two later articles changed its wording. A sourced account of how the claim travelled, to attach to the holding statement. Limit: It tracks reporting. It does not write or send the reply.

Briefing executives before a regional trip. A chief executive flies to a capital where a border dispute has been in the news for a month. A staff member reads the zone's heat over thirty days and the framing differences between local and international outlets. Two pages of dated, sourced context, with the contested points marked. Limit: Travel safety advice is outside what it does.

Investors and analysts

Weighing a market-moving headline. A report of a shipping delay hits a commodity desk at the open. The analyst asks whether the report has more than one independent origin and whether a primary document exists. A quick read of how much evidence is behind the headline, with a dated record of what was visible at the time. Limit: It gives no investment advice, price view or recommendation.

Following a region over a quarter. A fund holds assets in a country where trade restrictions were announced in January. The analyst watches the zone's heat reading and alert tiers across the quarter and opens the reports behind each rise. A timeline of when attention rose, which reports drove it and how well sourced they were. Limit: Heat measures attention. It does not predict outcomes.

Legal and investigators

Fixing evidence of a public statement. A defamation question turns on what an outlet said on a particular afternoon. The lawyer opens the record's version history and seals a dossier that fixes content and time. A timed record of each version and its edits. Limit: It is not a forensic capture service and its dossiers are not certified evidence.

Tracing where a rumour started. An open-source researcher is asked who first said a convoy had been seized. He follows the claim's chain from the latest repeat back to the earliest report 7Analytica holds and checks for a primary document. A chain of custody from first report to the copies. Limit: It does not identify individuals or collect private data.

Security teams

Watching for a gap in coverage. A site in a tense border zone usually appears in the news every day, and then it doesn't. The team watches the zone. The silence sentinel raises an alert when reporting drops abnormally inside an active crisis. A prompt to look at what has stopped being reported, with the baseline it is measured against. Limit: It is not a duty-of-care or incident response system.

Comparing a narrative with ship or satellite data. A report says a vessel never left port, and a tracking source shows otherwise. An analyst reads the reality variance score, which compares the claim with machine-measured signals. A 0 to 100 gap score with the telemetry inputs listed, not a conclusion about intent. Limit: It uses the signals it is given. It does not task satellites or collect imagery.

Supply chain and logistics

Checking a port disruption report. A freight forwarder hears a strike has closed a terminal, with three bookings due there on Friday. The planner sees whether the report has independent origins and whether the first one is the port authority or a repeat. A sourced reading to put in front of the carrier, and a dated note of what was reported when. Limit: It does not give vessel schedules or reroute cargo.

Reviewing a sourcing region before a contract. Procurement is choosing between two border regions for a second source of a component. The team compares each zone's heat and recent alerts, and reads framing differences in the lead stories. A short dated file that goes into the sourcing review. Limit: It reads the news. It does not assess a supplier.

Insurance

Dating a loss event. A political-violence claim depends on when a border closure was first reported. The claims analyst finds the earliest report with a time in the zone and sealed versions of later ones. A timed account of the first reports, which sits alongside the policy documents. Limit: It is not a loss adjuster and gives no view on cover.

Reviewing exposure in a watched region. An underwriter renewing a regional portfolio wants to know what the last quarter looked like. She reads the zone's heat history, the alerts raised and the strongest sources behind them. A sourced chronology to read before pricing discussions. Limit: It does not produce a price or a risk score for a policy.

Think tanks

Citing evidence in a policy paper. A paper on a border dispute draws on eighty press items, and a reviewer asks how each was weighed. The author attaches sealed dossiers, so each footnote leads to the sources and the score inputs. References a reviewer can check without redoing the research. Limit: Scores describe reporting quality. They do not rank arguments.

Comparing framing across regions. A fellow wants to show that two zones described the same incident with opposite actors. She uses the bias reading and the Perspective Slider, which shows other outlets' accounts of the same story. Named differences in wording and attribution, with the readings behind them. Limit: A bias reading describes the lean of a telling. It does not mean the story is false.

Libraries and archives

Preserving how an event was first told. A university library keeps contemporary accounts of a border crisis for later historians. Staff keep sealed dossiers, which fix the text, the sources and the time of each version. A dated reference copy next to the open web page, which may later change. Limit: It is not a web archive and does not replace one.

Showing patrons how to check a claim. A reference librarian is asked by a patron whether a widely shared story is reliable. She opens the demo record and walks through origin, repeats and primary document with the patron. A method the patron can reuse, with each score input in plain view. Limit: 7Analytica describes the evidence and does not rule on the patron's own item.

Citizens

Reading a story before sharing it. A relative sends a post claiming a government has closed a border. The reader opens the live demo, learns what an origin and a repeat look like, and asks the same questions of the post. A habit of looking for the first report and the primary document, using sample records that need no sign-up. Limit: The demo does not check the post in your hand.

Following a long-running dispute. A reader wants to keep up with a dispute that has run for years and flares each month. They read the zone's heat to see when attention actually rose, then open the reports behind each spike. A sense of which flare-ups were new events and which were old claims coming back. Limit: Access during the first release is by request, and only the geopolitics and borders sector is covered.

03 Shared

The workflows differ. The record is the same.

Whatever your role, three things hold. Scroll to read them one at a time.

  1. Origin before repeat

    Each claim is followed to where it began. Repeats are marked as repeats, so volume is not mistaken for confirmation.

  2. Inputs, not verdicts

    Every score lists what went into it. 7Analytica describes the evidence and leaves the conclusion to you.

  3. A record that holds

    Sealed dossiers fix content and time. Later changes become new entries, so the file shows what was known when.

Next

See it before you ask.

The live demo walks through a real record, with no sign-up. Access is by request.