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7Analytica

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Know where a claim began before you publish it.

A desk under time pressure needs to tell an origin from a repeat, see what changed since the first version, and show an editor the evidence in one place.

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Details: Newsrooms: the full picture

Newsrooms: the full picture

Edition and deadline

A desk under time pressure needs to tell an origin from a repeat, see what changed since the first version, and show an editor the evidence in one place.

Two words used on this page

Origin. The first report of a claim. Repeat. A report that only relays another. 7Analytica marks each one, so many repeats are not mistaken for many confirmations.

01 Instrument

A day measured in editions.

Move through the day. The clock follows, and the corrections ledger fills as items come in after each edition closes.

Edition clock and corrections ledger

Sample data
00061218

17:30Local

Evening edition closes in 0 h 00 min

Corrections ledger

  1. 06:30

    Overnight flashes opened, beat desks take theirs

    WireMorning edition
  2. 11:44

    Headline captured. It states the figure as confirmed

    CapturedEvening edition
  3. 13:52

    Headline revised to 'reported'. No note on the page

    UnmarkedEvening edition
  4. 14:05

    Difference marked word by word, both versions kept

    DiffedEvening edition
  5. 17:30

    Dossier sealed for the editor at cut-off

    SealedEvening edition
  6. 18:15

    Correction filed after the evening cut-off

    CorrectionLate editionNot yet at this time
  7. 21:10

    Correction logged as a new entry. The sealed file is unchanged

    LoggedLate editionNot yet at this time
Details: Where the work gets hard

Where the work gets hard

Where the work gets hard

copy is repeated within minutes. By the time a line reaches the desk it has been rephrased several times and its source is no longer visible. Checking by hand takes longer than the story has.

A day measured in editions.

Move through the day. The clock follows, and the corrections ledger fills as items come in after each edition closes.

02 A sample day

From first light to the close.

Scroll through one working day. Each step is written to the record as it happens, in your local time.

  1. 06:30

    Read the overnight wire

    In the record Wire opened, flashes first

  2. 09:15

    Test a pitch

    In the record Claim traced to its origin

  3. 11:40

    A statement lands

    In the record 1 origin among 9 reports

  4. 14:05

    Watch for edits

    In the record Unmarked edit recorded

  5. 17:30

    Edition cut-off

    In the record Dossier sealed, 17:30 local

  6. 21:10

    A correction comes in

    In the record Correction added as new entry

Details: The whole day, step by step

The whole day, step by step

Sample day

  1. 06:30 Read the overnight wire. Flashes since the last edition come first. Each carries a reference number, a time in your zone and the outlet, so the beat desk can open what concerns it. Record: Wire opened, flashes first.
  2. 09:15 Test a pitch. Before a story is committed, its central claim is traced. The desk sees whether it has one origin or several, and whether a primary document exists. Record: Claim traced to its origin.
  3. 11:40 A statement lands. Within minutes it is repeated by nine outlets. The record shows one briefing behind all of them, and links the briefing itself. Record: 1 origin among 9 reports.
  4. 14:05 Watch for edits. One page changes its headline without a note. Both versions are kept and the words that changed are marked, with the time each was captured. Record: Unmarked edit recorded.
  5. 17:30 Edition cut-off. An editor asks for the evidence. The reporter exports a dossier with sources, score inputs and edit history, sealed at the cut-off. Record: Dossier sealed, 17:30 local.
  6. 21:10 A correction comes in. The correction is logged against the reference number as a new entry. The sealed dossier is unchanged, so the file shows both what ran and what followed. Record: Correction added as new entry.

A sample day, built from how 7Analytica works. Every step is written to the record as it happens, in your local time.

03 Numbers

What the record is built from.

These are facts about how 7Analytica is made, not results. They are the same for every audience.

  • 6axesQuestions audited

  • 5inputsInputs to a score

  • 1time zoneOne clock

  • 3tiersAlert tiers

  • Origin before repeat
  • Edit history kept
  • Corrections ledger
  • One clock, yours
  • Dossier for the editor
  • Reference numbers to cite
Details: What each number counts

What each number counts

Numbers

6 axes: Questions audited
Who, what, when, where, why and how.
5 inputs: Inputs to a score
Each one printed beside the number.
1 time zone: One clock
Every record is in your local time, with the zone written out.
3 tiers: Alert tiers
Elevated, Critical and Systemic.

These are facts of how 7Analytica is made, not results. They are the same for every audience.

04 Before and after

The same moment, twice.

On one side the work is done from scattered fragments. On the other it is done from the record. This is an illustration, not a result.

Fragments

At 11:40, by hand

The record

At 11:40, in the record

Details: Both versions, line by line

Both versions, line by line

At 11:40, by hand

  1. A screenshot of a post, no link
  2. 'Is this confirmed?' in the desk chat
  3. Nine tabs, nine versions of one line
  4. A headline changed overnight, nobody noted when
  5. The editor asks for the source, so the reporter searches again

At 11:40, in the record

  1. First origin seen 11:18 local
  2. Eight repeats, marked as repeats
  3. Both versions kept, the difference marked
  4. Edit logged 14:05 local, flagged unmarked
  5. Dossier sealed 17:30 local for the editor

An illustration of the difference between working from fragments and working from the record.

DetailsRead the full explanationSample records, what you get, questions and where to read next.

What you would be looking at.

Records built from sample data. They show the shape of the work, and are not a claim about any real person or organisation.

Origin ledger

Sample
Reports behind one ministry statement
ReportRoleTime
Ministry briefing, transcriptPrimary11:12
Agency wire, own reportingOrigin11:18
Broadcaster, relays wireRepeat11:26
Regional daily, relays wireRepeat11:41
Aggregator, no sourcingRepeat12:03

Sample record. Illustrative data.

Edit history

Sample

Headline revised on a published page

  1. 11:44 local

    First capture. Headline states the figure as confirmed.

    Captured
  2. 13:52 local

    Headline now says the figure is reported. No note on the page.

    Unmarked
  3. 14:05 local

    Difference marked word by word, both versions kept.

    Diffed

Sample record. Illustrative data.

Edition handoff

Sealed

Dossier for the editor, sealed at cut-off

Sources, the five score inputs and the edit history, in one file that does not change after sealing.

Origins

1

of 9 reports

Edits

2

1 unmarked

Documents

1

primary, linked

Source reliability
82
Corroboration
22

Sample record. Illustrative data.

Claim check

Sample

Statement attributed to a ministry, repeated by 9 outlets

The statement traces to one briefing. Two outlets add a detail the briefing does not contain. One earlier version was edited without a note.

Origins
1 of 9
Primary document
Linked
Unmarked edits
1

Sample record. Illustrative data.

The same record, summarised. Each record has a permanent reference, so it can be cited.

The same moment, twice.

An illustration of the difference between working from fragments and working from the record.

In between

2 of 5 lines in the record

2 / 5

  1. 01

    First origin seen 11:18 local

    Record
  2. 02

    Eight repeats, marked as repeats

    Record
  3. 03

    Nine tabs, nine versions of one line

    Fragment
  4. 04

    A headline changed overnight, nobody noted when

    Fragment
  5. 05

    The editor asks for the source, so the reporter searches again

    Fragment

Drag the slider, or focus it and use the arrow keys.

What you get.

Origin before repeat
Every claim is followed to its first appearance and the repeats are marked as repeats.
Edit history
When a published page changes, both versions are kept and the difference is shown.
Inputs, not a verdict
A score lists what went into it. The call stays with the editor.
A dossier for the file
A dated, record you can attach to the story or the corrections log.
One time zone
Everything is in your local time with the written out, so records compare directly.

Questions from newsrooms.

Plain answers. If yours is not here, ask.

Next, if it helps.

Next

See it before you ask.

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