A dated record of what was known, and when.

Threshold and alert

Risk and compliance teams are asked to show why a decision was taken. The record has to say what the reporting was at that moment, not what we know now.

Two words used on this page

Origin. The first report of a claim. Repeat. A report that only relays another. 7Analytica marks each one, so many repeats are not mistaken for many confirmations.

Where the work gets hard

Alerts arrive without the evidence behind them. Months later, nobody can reconstruct what the reporting looked like on the day, or how confident anyone should have been.

Thresholds you can read.

Drag the reading. The needle moves, the alert ladder lights the tier it would reach, and the rule behind each tier is printed beside it.

Sample day

1. 07:00 Read the zones. Eight zones carry a heat reading from 0 to 100 against a 30-day baseline. The inputs are listed, so a number is never taken on trust. Record: 8 zone readings captured.
2. 09:30 An anomaly is flagged. One zone sits two or more spreads from its baseline. The flag says that reporting departs from its pattern. It does not say why. Record: Anomaly flagged, zone 06.
3. 12:15 A rule raises a tier. Two Tier 2 alerts inside 60 minutes raise Tier 3. The record prints the rule and the two alerts that met it. Record: Tier 3 raised by stated rule.
4. 15:00 Silence in an active zone. Coverage drops sharply inside a zone that was loud an hour ago. The silence sentinel marks the gap and does not read it as calm. Record: Silence flagged, 3 h window.
5. 16:45 Weigh the evidence. Corroboration counts independent origins, not outlets. Where telemetry exists it is shown beside the narrative. Record: 4 origins, telemetry pending.
6. 18:00 Seal the position. The position is sealed with the evidence as it stood at the time of the decision. Later reporting becomes new entries. Record: Position sealed, 18:00 local.

A sample day, built from how 7Analytica works. Every step is written to the record as it happens, in your local time.

Numbers

8 zones: Media zones

Each read against its own baseline.

30 days: Baseline window

What a zone's heat is compared with.

3 tiers: Alert tiers

Elevated, Critical and Systemic.

2 spreads: Anomaly threshold

From baseline, flagged for you to examine.

These are facts of how 7Analytica is made, not results. They are the same for every audience.

Six months later, from memory

1. An alert email with no evidence attached
2. Nobody can say what the reporting looked like that day
3. Confidence recalled, not recorded
4. Repetition counted as confirmation
5. A decision file that says 'as per news'

Six months later, from the file

1. The flash, its rule and its time, in your local time
2. The reporting as it stood, sealed 18:00
3. Score inputs printed, with weights and samples
4. Four origins counted, not forty outlets
5. A dossier a third party can check

An illustration of the difference between working from fragments and working from the record.