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7Analytica

Resources Terms, methods, help

Terms, methods and help.

Look up a term, see how a score is built or find a short guide. The glossary, methods, questions and help pages are all here, and all searchable.

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The words 7Analytica uses, how its scores are built, answers to common questions and short guides to using it.

33 terms

6-axis audit

The forensic audit of one record along six questions: who, what, when, where, why and how. Each axis carries a confidence reading and a mark if it is contested.

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Agenda-setting

The way the amount of coverage a topic gets shapes how important audiences think it is. Framing then shapes how they think about it.

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Alert tier

How much attention a story is demanding: 1 Elevated, 2 Critical, 3 Systemic. Each tier has a stated rule, for example two Tier 2 alerts within 60 minutes raise Tier 3.

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Anomaly

A reading two or more spreads from its baseline. It is flagged for you to examine. It is confirmed only when physical telemetry agrees.

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Bias score

A 0 to 100 reading of how far wording and selection lean in one direction. It describes the lean. It does not say the story is false.

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Chain of custody

The recorded path of a claim or a document: who held it, when, and what changed.

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Coordinated inauthentic behaviour

A group of accounts or outlets acting together while hiding who they are or that they are linked, so that a message looks more widely held than it is.

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Corroboration

Independent origins agreeing on the same facts. Forty outlets repeating one briefing is one origin, not forty.

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Disinformation, misinformation and malinformation

Disinformation is false content spread on purpose. Misinformation is false content shared by people who believe it. Malinformation is true content used to cause harm, such as a leaked private detail.

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Dispatch

One item on the wire: a report or a cluster of reports about the same event, with a reference number, a time in your time zone and the sources behind it.

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Dossier

A structured, exportable record of one story: claims, scores and their inputs, sources and the edit history. Also called a SITREP.

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Framing

How the wording and selection of a report present an event. Framing is compared across outlets and zones so that departures show.

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Impact matrix

A grid that crosses pillars with how material each one is for a given event, so you see where an event reaches and where it does not.

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Importance

How much a dispatch matters to what you follow, from the zone, the tier and your watchlist. It orders the wire. It is not a judgement of truth.

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Information operation

A planned effort to shape what an audience believes or does through information. Also called an influence operation. It can use true, false or selective material.

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Ingestion

How reports enter the record: fetched, captured with the time they were seen, de-duplicated and linked to their sources.

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Narrative intelligence

Following how an event is told over time and across outlets, so that changes in wording, emphasis and attribution can be seen and dated.

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Open-source intelligence (OSINT)

Analysis built from information anyone can lawfully access, such as published news, official statements, public filings and satellite imagery. It does not involve private or restricted data.

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Origin and repeat

An origin is the first report of a claim, or a report with its own sourcing. A repeat relays it without adding anything. Corroboration counts origins only.

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Pillar

One of nine angles on the same event: economic, financial, political, supply chain, humanitarian, legal, security, environmental and technological.

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Provenance

Where a claim came from and the path it took: its first appearance, who repeated it and what changed on the way.

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Reality variance

The gap between what a narrative claims and what independent physical evidence recorded, scored 0 to 100.

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Reference number

The permanent number on every record. It is never reused, so a record can always be cited and found again.

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Sample corpus

A fixed set of articles kept so an exercise or a score can be repeated and compared. The scoring is the same pipeline that reads live reports.

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Seal

A seal fixes a record's content and time. Any later change is recorded as a new entry rather than a rewrite, and the sealed version stays as it was.

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Silence sentinel

An alert for an abnormal drop in coverage inside an active crisis zone. A sudden quiet can be a signal.

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Source reliability

A source's measured record: claims later supported, corrections made, the size of the sample and the date of last review.

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Stance

A text's position toward a named target, such as a government or a policy. It differs from sentiment, which is only the tone of the words.

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Telemetry

Machine-measured signals such as ship tracking, radar or satellite imagery, used to check a narrative against something that does not depend on an outlet.

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Trust score

A 0 to 100 estimate of how well the evidence stands behind a claim. It combines source reliability, corroboration, recency and primary documents, and lists each input.

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Wire

The running feed of dispatches, newest first. Flashes mark the changes that deserve attention before the rest.

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Zone

One of eight geographic media zones. Each has a heat reading from 0 to 100 against a 30-day baseline, and the same event can be framed differently in each.

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Zone heat

A measured reading of how much and how unusually a zone is being reported on. The inputs are listed with the number.

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In brief

Where do I learn how 7Analytica reads reporting?

The resources library holds a glossary of every term 7Analytica uses, methodology articles on how scores, origins, zones and the six axes work, answers to frequently asked questions, and help articles for using 7Analytica. Terms are defined in plain language and each score is explained with its inputs.

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