Resources Terms, methods, help
Terms, methods and help.
Look up a term, see how a score is built or find a short guide. The glossary, methods, questions and help pages are all here, and all searchable.
Details: Read the full explanation
Read the full explanation
The words 7Analytica uses, how its scores are built, answers to common questions and short guides to using it.
33 terms
6
- 6-axis audit
The forensic audit of one record along six questions: who, what, when, where, why and how. Each axis carries a confidence reading and a mark if it is contested.
See also
A
- Agenda-setting
The way the amount of coverage a topic gets shapes how important audiences think it is. Framing then shapes how they think about it.
See also
- Alert tier
How much attention a story is demanding: 1 Elevated, 2 Critical, 3 Systemic. Each tier has a stated rule, for example two Tier 2 alerts within 60 minutes raise Tier 3.
See also
- Anomaly
A reading two or more spreads from its baseline. It is flagged for you to examine. It is confirmed only when physical telemetry agrees.
See also
B
- Bias score
A 0 to 100 reading of how far wording and selection lean in one direction. It describes the lean. It does not say the story is false.
See also
C
- Chain of custody
The recorded path of a claim or a document: who held it, when, and what changed.
See also
- Coordinated inauthentic behaviour
A group of accounts or outlets acting together while hiding who they are or that they are linked, so that a message looks more widely held than it is.
See also
- Corroboration
Independent origins agreeing on the same facts. Forty outlets repeating one briefing is one origin, not forty.
See also
D
- Disinformation, misinformation and malinformation
Disinformation is false content spread on purpose. Misinformation is false content shared by people who believe it. Malinformation is true content used to cause harm, such as a leaked private detail.
See also
- Dispatch
One item on the wire: a report or a cluster of reports about the same event, with a reference number, a time in your time zone and the sources behind it.
See also
- Dossier
A structured, exportable record of one story: claims, scores and their inputs, sources and the edit history. Also called a SITREP.
See also
F
- Framing
How the wording and selection of a report present an event. Framing is compared across outlets and zones so that departures show.
See also
I
- Impact matrix
A grid that crosses pillars with how material each one is for a given event, so you see where an event reaches and where it does not.
See also
- Importance
How much a dispatch matters to what you follow, from the zone, the tier and your watchlist. It orders the wire. It is not a judgement of truth.
See also
- Information operation
A planned effort to shape what an audience believes or does through information. Also called an influence operation. It can use true, false or selective material.
See also
- Ingestion
How reports enter the record: fetched, captured with the time they were seen, de-duplicated and linked to their sources.
See also
N
- Narrative intelligence
Following how an event is told over time and across outlets, so that changes in wording, emphasis and attribution can be seen and dated.
See also
O
- Open-source intelligence (OSINT)
Analysis built from information anyone can lawfully access, such as published news, official statements, public filings and satellite imagery. It does not involve private or restricted data.
See also
- Origin and repeat
An origin is the first report of a claim, or a report with its own sourcing. A repeat relays it without adding anything. Corroboration counts origins only.
See also
P
- Pillar
One of nine angles on the same event: economic, financial, political, supply chain, humanitarian, legal, security, environmental and technological.
See also
- Provenance
Where a claim came from and the path it took: its first appearance, who repeated it and what changed on the way.
See also
R
- Reality variance
The gap between what a narrative claims and what independent physical evidence recorded, scored 0 to 100.
See also
- Reference number
The permanent number on every record. It is never reused, so a record can always be cited and found again.
See also
S
- Sample corpus
A fixed set of articles kept so an exercise or a score can be repeated and compared. The scoring is the same pipeline that reads live reports.
See also
- Seal
A seal fixes a record's content and time. Any later change is recorded as a new entry rather than a rewrite, and the sealed version stays as it was.
See also
- Silence sentinel
An alert for an abnormal drop in coverage inside an active crisis zone. A sudden quiet can be a signal.
See also
- Source reliability
A source's measured record: claims later supported, corrections made, the size of the sample and the date of last review.
See also
- Stance
A text's position toward a named target, such as a government or a policy. It differs from sentiment, which is only the tone of the words.
See also
T
- Telemetry
Machine-measured signals such as ship tracking, radar or satellite imagery, used to check a narrative against something that does not depend on an outlet.
See also
- Trust score
A 0 to 100 estimate of how well the evidence stands behind a claim. It combines source reliability, corroboration, recency and primary documents, and lists each input.
See also
W
- Wire
The running feed of dispatches, newest first. Flashes mark the changes that deserve attention before the rest.
See also
Z
- Zone
One of eight geographic media zones. Each has a heat reading from 0 to 100 against a 30-day baseline, and the same event can be framed differently in each.
See also
- Zone heat
A measured reading of how much and how unusually a zone is being reported on. The inputs are listed with the number.
See also
In brief
Where do I learn how 7Analytica reads reporting?
The resources library holds a glossary of every term 7Analytica uses, methodology articles on how scores, origins, zones and the six axes work, answers to frequently asked questions, and help articles for using 7Analytica. Terms are defined in plain language and each score is explained with its inputs.
Last reviewed · Open the glossary